Hi, I’m Katie, a content and editorial strategist helping growing brands create editorial-level content that earns attention, grows audiences and actually serves their business.
If you’ve ever thought:
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Our content is fine, but it’s not driving the engagement or conversion we need
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We know what we want to say, we just can't seem to make it sound like us
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The team is overwhelmed – we’re working for our content instead of it working for us
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We've got a lot of content. What we don't have is a point of view.
I can help, using editorial thinking to build a world around your brand. That means creating content that earns your audience’s trust and attention through human connection, genuine utility and great taste.
Then I set up the structure to support it: frameworks, workflows and planning that make it all manageable, so it works as a system, not just a stream of output.
Whether you’re a start-up building your content foundations, or a growing brand whose content has outgrown the strategy behind it, I can help bring everything into focus.
So your content feels consistent, considered and worth your audience’s time.
Because it isn’t about making more content – it’s about making content people actually care about.
Brands I’ve worked with
Digital media, luxury e-commerce and founder-led brands, including:
Haraya Health
Service95
GLAMOUR
Women’s Health
MATCHESFASHION
The Beauty Beat
Farfetch
News UK
Cosmopolitan
ShortList
LUX magazine
Kind words
What it’s like to work with me
"Katie brings deep editorial expertise and sharp strategic thinking to everything she does. She has a brilliant instinct for how strong editorial translates across platforms. She’s thoughtful and reliable, with a calm, solutions-focused approach and a consistently great attitude."
– Olivia Thompson
"One of Katie's greatest strengths is her ability to maintain editorial excellence while successfully managing operational demands and budget responsibilities. Her focused approach to problem-solving, combined with her warm and approachable demeanour make her a joy to work with."
– Henry McNamara
"Katie has an incredible instinct for how content works across different platforms, bringing loads of editorial experience to everything she does. She’s also just great to work with – thoughtful, collaborative, and someone who makes the process feel easy and enjoyable."
– Samantha de Haas