If you’ve ever thought:
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We need a content plan, but have no idea where to start
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We’re producing lots of content, but it all feels a bit... chaotic
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We’re not seeing much impact from what we’re putting out
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The team is overwhelmed – we’re working for our content instead of it working for us
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We’re struggling to define what’s ‘us’ and what isn’t
You’re not lacking ideas. You’re lacking structure.
I help bring that structure back – aligning storytelling, channels and workflows so your content works as a system, not just a stream of output.
Whether you’re a start-up building your content foundations, or a growing brand whose content has outgrown the strategy behind it, I can help bring everything back into focus.
The result is content that feels consistent and considered. Your team has a clearer direction, and content becomes easier to plan, produce and manage – with a lot less stress.
Because it’s not about creating more content – it’s about making it more effective.
Brands I’ve helped
I’ve worked across media, luxury e-commerce and founder-led brands, including:
Service95
GLAMOUR
Women’s Health
MATCHESFASHION
Farfetch
News UK
Cosmopolitan
ShortList
LUX magazine
Kind words
What it’s like to work with me
"Katie brings deep editorial expertise and sharp strategic thinking to everything she does. She has a brilliant instinct for how strong editorial translates across platforms. She’s thoughtful and reliable, with a calm, solutions-focused approach and a consistently great attitude."
– Olivia Thompson
"One of Katie's greatest strengths is her ability to maintain editorial excellence while successfully managing operational demands and budget responsibilities. Her focused approach to problem-solving, combined with her warm and approachable demeanor make her a joy to work with."
– Henry McNamara
"Katie has an incredible instinct for how content works across different platforms, bringing loads of editorial experience to everything she does. She’s also just great to work with – thoughtful, collaborative, and someone who makes the process feel easy and enjoyable."
– Samantha de Haas