Hi, I’m Katie, a content and editorial strategist helping growing brands create editorial-level content that earns attention, grows audiences and actually serves their business.
If you’ve ever thought:
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Our content looks good – why is our engagement tanking?
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We know our brand is amazing, but our content just isn’t reflecting that
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The team is overwhelmed – we’re working for our content instead of it working for us
I can help.
I bring editorial thinking to growing brands – the strategy, voice and structure that turns content from a chore into something your audience actually wants to follow.
Whether you need a full strategic overhaul, fresh eyes on what’s not working, or ongoing senior input without the full-time hire, there’s a way we can work together.
Brands I’ve worked with
Digital media, luxury e-commerce and founder-led brands, including:
Haraya Health
Service95
GLAMOUR
Women’s Health
MATCHESFASHION
The Beauty Beat
Farfetch
News UK
Cosmopolitan
ShortList
LUX magazine
Kind words
What it’s like to work with me
"The level of thought, clarity and intention Katie brought was exceptional. What stood out most was her ability to take a broad vision (I truly had only an idea and a few concepts) and translate it into a structured, actionable plan that actually feels doable as a founder. If you're building a brand and want a content strategy that connects, converts, and feels true to you, Katie is the person you want in your corner."
– Katie Duncalf, Founder @ Haraya Health
"What stood out was Katie's ability to bring structure. She quickly understood what we were trying to build and helped translate that into clearer strategic direction, stronger messaging and practical next steps.
Katie is thoughtful, sharp and easy to work with. I'd happily recommend her to any organisation looking for help turning early ideas into a clearer marketing direction."
– Alexander Forrest, Founder @ Circular Intelligence
"Katie brings deep editorial expertise and sharp strategic thinking to everything she does – from multichannel content and commissioning to complex brand partnerships ideas. She has a brilliant instinct for how strong editorial translates across platforms. She’s thoughtful and reliable, with a calm, solutions-focused approach and a consistently great attitude."
– Olivia Thompson, Global Head of Business & Brand @ Service95