If you’ve ever thought:
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Our content is OK, but it doesn’t really sound like us
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We’re producing lots of content, but it all feels a bit... chaotic
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We’re not seeing the engagement or connection we’d hoped for
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The team is overwhelmed – we’re working for our content instead of it working for us
I can help, bringing editorial thinking to your content – the kind that comes from years spent working in environments where the only thing that mattered was whether people genuinely connected with what they were reading.
That means finding your story and shaping a distinct point of view. Then I build the structure around it: frameworks, workflows and planning that make it all manageable, so it works as a system, not just a stream of output.
Whether you’re a start-up building your content foundations, or a growing brand whose content has outgrown the strategy behind it, I can help bring everything into focus.
So your content feels consistent, considered and worth your audience’s time.
Because it isn’t about making more content – it’s about making content that connects.
Brands I’ve worked with
Digital media, luxury e-commerce and founder-led brands, including:
Service95
GLAMOUR
Women’s Health
MATCHESFASHION
Farfetch
News UK
Cosmopolitan
ShortList
LUX magazine
Kind words
What it’s like to work with me
"Katie brings deep editorial expertise and sharp strategic thinking to everything she does. She has a brilliant instinct for how strong editorial translates across platforms. She’s thoughtful and reliable, with a calm, solutions-focused approach and a consistently great attitude."
– Olivia Thompson
"One of Katie's greatest strengths is her ability to maintain editorial excellence while successfully managing operational demands and budget responsibilities. Her focused approach to problem-solving, combined with her warm and approachable demeanour make her a joy to work with."
– Henry McNamara
"Katie has an incredible instinct for how content works across different platforms, bringing loads of editorial experience to everything she does. She’s also just great to work with – thoughtful, collaborative, and someone who makes the process feel easy and enjoyable."
– Samantha de Haas