If you’ve ever thought:
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Our content is OK, but it’s not telling our audience who we really are
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We’re producing lots of content, but it all feels a bit... chaotic
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We’re not seeing much engagement or conversion from what we’re putting out
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The team is overwhelmed – we’re working for our content instead of it working for us
I can help, bringing editorial thinking to shape your distinct point of view through storytelling that connects with your audience. Then I build the structure around it, so it all works as a system, not just a stream of output.
Whether you’re a start-up building your content foundations, or a growing brand whose content has outgrown the strategy behind it, I can help bring everything into focus.
So your content feels consistent, considered and clearly you, your team has a clearer direction, and everything becomes easier to plan, produce and manage.
Because it’s not about creating more content – it’s about making it more effective.
Brands I’ve worked with
Digital media, luxury e-commerce and founder-led brands, including:
Service95
GLAMOUR
Women’s Health
MATCHESFASHION
Farfetch
News UK
Cosmopolitan
ShortList
LUX magazine
Kind words
What it’s like to work with me
"Katie brings deep editorial expertise and sharp strategic thinking to everything she does. She has a brilliant instinct for how strong editorial translates across platforms. She’s thoughtful and reliable, with a calm, solutions-focused approach and a consistently great attitude."
– Olivia Thompson
"One of Katie's greatest strengths is her ability to maintain editorial excellence while successfully managing operational demands and budget responsibilities. Her focused approach to problem-solving, combined with her warm and approachable demeanor make her a joy to work with."
– Henry McNamara
"Katie has an incredible instinct for how content works across different platforms, bringing loads of editorial experience to everything she does. She’s also just great to work with – thoughtful, collaborative, and someone who makes the process feel easy and enjoyable."
– Samantha de Haas