Let’s work together
The Audience Growth Roadmap
A diagnosis and action plan to get your audience growing
What you get:
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A clear diagnosis of where growth is coming from and where it leaks
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Identification of growth opportunities specific to your brand strategy and goals
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A prioritised set of growth actions to take over the next 3 to 6 months
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A framework to track progress
This is for you if:
Your numbers have plateaued, or you’re losing subscribers as fast as you gain them and can’t see why
The Newsletter Content Strategy
The editorial direction and franchise concepts that turn your newsletter into a destination. Can extend into a 360° strategy across other channels and events
What you get:
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A clear editorial direction: what your newsletter is for, who it’s speaking to, and the unique value it delivers
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A content mix and structure for sends: including newsletter-exclusive ideas and pacing recommendations
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Ready-to-run editorial franchise concepts, with actions for set-up and execution
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Identification of the franchises and elements with the strongest commercial partnership potential
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A content calendar ready to implement
This is for you if:
You’re launching a newsletter, or your existing one isn’t getting the engagement you’d like
Ongoing Support
Fractional execution or advisory support, up to 2 days a week
What you get:
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Senior editorial experience, expertise and quality without the full time hire
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Editorial direction across channels
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Growth strategy
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Newsletter strategy and execution
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Input on campaigns, launches and new initiatives
This is for you if:
Your strategy is set and you need someone to own delivery
We can mix and match any of the above to build something that fits your specific needs. Tell me what you’re working on and we’ll figure out where to start.