I call myself an ‘editorial strategist’, but I’ve yet to find a job title that covers everything I do.
The throughline is storytelling, and I bring an editorial eye to what makes it actually land.
I started out as a sub-editor (read: grammar police and stickler for deadlines) across magazines including Cosmopolitan, Glamour and Vogue, and that attention to detail, and inability to function without a hard deadline, have stuck with me ever since.
From there, I moved into commercial content for luxury ecommerce brands including Matchesfashion and Farfetch, then back to magazines with an editorial leadership role at Condé Nast.
As Editorial Director at Dua Lipa’s culture platform Service95, I ran editorial and growth strategy across newsletter, website, socials, podcast, Book Club, partnerships and events, growing our subscriber base to 200K+.
I still get a creative kick out of telling a good story, but my favourite part of the job now is the strategy behind it: getting to the heart of what actually makes a brand tick, then creating the strategy and editorial ideas that help it grow.
Storyteller. Strategist. Stickler For Deadlines.
A few more things about me…
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I read. A lot. Mostly fiction, but anything with a great story. I actually feel a bit panicky when I finish a great book and don’t immediately know what I’ll be starting next.
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I love giving recommendations, especially books (see above), podcasts (pop culture, rugby, fashion and history), restaurants and pubs. I keep lots of lists and am always keen to share them.
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I’ve lived in London for 14 years and I’m proudly Irish. Speaking of Ireland, I’ll happily send you a long list of places to visit.
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I’m genetically organised. No seriously, I get genuine joy out of creating order from chaos. It might not be the most exciting skill to shout about, but I think it’s my superpower.